Aegean Solidarity Network Rebranding
YEAR
2019
RANGE OF WORK
Graphic design, art direction
DESCRIPTION
Awareness campaign for the Aegean Solidarity Network helping refugees on the Greek Islands.
CREATIVE IDEA
Our aim was to raise awareness by humanizing and supporting refugees. We studied the crisis in order to explore ways to help. We aspired to change pity into empathy towards refugees.
EXECUTION
Finally, we made a proposal for a poster campaign and created garments to be sold on the charity's online store to help fund humanitarian help. We also created moving image adverts for social media and a new design for the website.
Our proposal was the one chosen by the charity to be used in the upcoming year. We are still working with them to adapt everything for the project to fit their needs in the best way possible.
