Aegean Solidarity Network Rebranding
YEAR
2019
RANGE OF WORK
Graphic design, art direction
DESCRIPTION
Awareness campaign for the Aegean Solidarity Network helping refugees on the Greek islands.
CREATIVE IDEA
Our aim was to raise awareness by humanizing and supporting refugees. We studied the crisis in order to explore ways to help. We aspired to transform pity into empathy for refugees.
EXECUTION
Finally, we made a proposal for a poster campaign and created garments to be sold on the charity's online store to help fund humanitarian aid. We also created moving image adverts for social media and a new design for the website.
Our proposal was the one chosen by the charity for use in the upcoming year. We continue to work with them to adapt every detail of the project to fit their precise needs, in the best way possible.
