DE BOISANGER
YEAR
2020
RANGE OF WORK
Art direction, web design, product design
DESCRIPTION
Final project of my Design for Art Direction Bachelor exploring luxury branding in relation to climate change.
CREATIVE IDEA
DE BOISANGER explores the ramifications of luxury branding in the context of climate change.
DE BOISANGER is a parody brand which follows the codes of luxury and offers elite services to help the super rich fight climate change.
WEBSITE
I designed and coded a website for the brand with an online store taking inspiration from multiple luxury brands.
deboisanger.com
PRODUCTS
I designed 18 products by merging items sold by various luxury brands. Each product is in the spirit of helping fight climate change, either by its intended use, the
choice of the materials or its provenance.
STORE
Each products is described in details and can be bough online anywhere in the world.
MOVING IMAGE
Finally I shot a brand presentation video in which I played the CEO of the brand.