For this campaign, I crafted a strategy combining print and digital placements to reach a global audience and highlight Lullo Pampoulides’ extraordinary discovery: the first Spanish Renaissance marble, Saint Sebastian by Diego de Siloe. In the Financial Times, we featured a full spread in the Life and Arts section, using striking visuals to connect with art collectors and enthusiasts intrigued by this rare masterpiece.

The digital ad in the New York Times performed exceptionally well, drawing over 414,000 impressions. We surpassed industry benchmarks with strong engagement and high video completion rates, particularly from the U.S. audience. These metrics reflected strong interest in the sculpture and demonstrated the impact of targeted placement to connect audiences with the gallery’s unique offerings.