In collaboration with the Aegean Solidarity Network, I led a campaign to raise awareness about the refugee crisis on the Greek islands. After in-depth research into the crisis, we developed a strategy that highlighted refugee stories and experiences through the lens of the careers they were forced to leave behind, aiming to foster relatability and emphasise the humanity behind the numbers and statistics.

We created an impactful and modern design language to convey our message with clarity, incorporating the black and orange colours of life jackets for a powerful visual connection. We also designed unique garments sold through the charity’s online store, funding humanitarian aid, and developed moving-image advertisements to engage wider audiences on social media. To support this outreach, we reimagined the charity’s website with a focus on accessibility and ease of donation.

Our proposal was selected by the charity to be implemented in the upcoming year, and we continue to work closely with them to tailor each project element to their needs.