In preparation for Lullo Pampoulides’ exhibition at TEFAF, I developed an advertising campaign to spotlight the most significant piece of the show: Saint Sebastian, the first Spanish Renaissance marble by Diego de Siloe.

To amplify the importance of this extraordinary discovery by the gallery, I designed a strategy that combined impactful print and digital placements to reach a global audience. A full spread in the Financial Times Life & Arts section showcased the sculpture through striking visuals, capturing the attention of art collectors and enthusiasts alike.

Simultaneously, the digital ad in The New York Times achieved remarkable results, generating over 414,000 impressions. The campaign exceeded industry benchmarks, with strong engagement and high video completion rates, particularly from the U.S. audience. These metrics underscored the sculpture’s appeal and demonstrated how strategic placements can effectively connect audiences with the gallery’s unique offerings.